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ADESA to Launch Vehicle Geo-Locating Tech

 Placed on each vehicle upon arrival at ADESA, the GPS devices can be accessed through the Vehicle Locator functionality of the ADESA marketplace app. Photo: ADESA Auctions

ADESA, has announced the launch of new, enhanced vehicle geo-locating devices at select locations in the U.S. and Canada.

The new service combines mobile app technology and GPS-enabled technology. Placed on each vehicle upon arrival at ADESA, the GPS devices can be accessed through the Vehicle Locator functionality of the ADESA marketplace app.

This provides sellers with real-time visibility into vehicle location and security and enables buyers to preview, checkout and transport purchased vehicles.

“The launch of ADESA’s new geo-locating devices is the perfect combination of digital transformation meets physical innovation,” said John Hammer, Chief Commercial Officer of KAR Global and president of ADESA.

The ADESA Marketplace app, already used by thousands of dealers nationwide, features vehicle information and now provides pinpointed locations accurate to a single parking spot. The Vehicle Locator feature is currently available to users at 38 ADESA sites and will be fully offered across the U.S. and Canada by the end of May 2021.

Starting in April, ADESA Marketplace app users will also be able to share vehicle location information with non-app users, such as transporters, including for purchased vehicles.

“With all U.S. and most Canadian ADESA locations open for vehicle previews and the majority offering in-lane bidding, the new Vehicle Locator feature provides dealers with an easier, more efficient and technology-enabled experience while on-site,” said Srisu Subrahmanyam, Chief Operating Officer of ADESA.

“ We’re able to see exactly where the vehicle is on our lots and throughout the remarketing process—and are alerted if a vehicle leaves our lot unexpectedly,” emphasizes Subrahmanyam.

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