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Tire News in Canada

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Dynamic Tire: Canada’s Winter Wonderland

Recent research indicates that we’re likely going to see another great winter tire sales season. According to the Tire and Rubber Association of Canada’s (TRAC) latest…

Trail Tough, Value Oriented

Blackhawk’s new Ridgecrawler R/T is a highly appealing option for the on-off-road consumer. One automotive trend that’s become increasingly popular in North America over the last…

Goodyear Blimp to Visit Canada

Wingfoot Two will provide coverage of the World Cup of Hockey and the Blue Jays. For the first time in nearly a decade, the Goodyear Blimp…

New Quebec Nokian Distribution Centre

The tire maker opens a new warehousing facility to raise the level of service in Eastern Canada. The new distribution centre, located in Montreal’s South Shore…

Atlas Tire Sends Tire Dealers to University

Tire dealers enjoy the Atlas Tire winter tire training and trade show. The winter tire-themed, and much anticipated, Atlas Tire University took place in Toronto on…

Nokian to Debut Rockproof Tire

New product from Nokian promises extreme durability for professional driving and off-road enthusiasts. Available in select markets in early 2017, the Nokian Rockproof will be a…

GM Recognizes Bridgestone’s Excellence

Bridgestone has received a Supplier Quality Excellence Award from General Motors. Bridgestone’s Tosu and Hikone tire manufacturing plants received the General Motors Company Supplier Quality Excellence…

Yokohama Plans for MINExpo 2016

Yokohama to showcase a wide range of off-the-road tires in Vegas. From Sept 26-28, Yokohama will be in Las Vegas at the MINExpo, showing off a…

Unimax Pens Agreement with Uni-Select

Unimax Tire to distribute tires to Uni-Select retail stores in Canada’s Atlantic provinces. Unimax Tire has entered into a business partnership with Uni-Select Atlantic. The agreement,…

Hunter Says “Thank You!”

Annual golf tournament is Hunter Engineering’s way of expressing heart-felt gratitude. More than 140 registered guests turned out for Hunter Engineering’s annual golf tournament. “It was…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.