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Tire News in Canada

Safety: No Simple Switch

If you’re not careful about when you recommend P-Met over LT-Met tires, you may be opening yourself up to liability issues. Tires are just round and…

Kumho Names New Head of Sales

Dwayne Sawyer is Kumho Tire Canada’s new Director of Sales. Kumho Tire Canada is pleased to announce and welcome Dwayne Sawyer as the company’s Director of Sales,…

Huayi Tire Comes to Canada

Shanghai Huayi Company introduces Huayi Tire Canada. Shanghai Huayi Company, a global manufacturer of a diverse range of products, including chemicals, energy, passenger and commercial tires,…

Maserati Wears Bridgestone

Bridgestone supplies tires for the new Levante. The Maserati Levante, the luxury brand’s first SUV, has been fitted with Bridgestone Dueler H/P Sport tires in size…

Macau Winner Praises Pirelli

F3 tires make quite the impression at the Macau Grand Prix. Antonio Felix da Costa, winner of the Macau Grand Prix has praised Pirelli’s Formula 3…

New Ironman Coming to Canada

The RB-12 NWS all-season touring tire gets a fresh look, familiar name. Hercules Tire has announces the availability of the all new Ironman RB-12 NWS, an…

Maureen Kline: Polished Perspective

Sustainability is no longer a grudge move. Living in Italy for 23 years has given Maureen Kline a unique perspective on the tire industry, especially sustainability.…

Winter Tire Usage on the Rise: TRAC

According to a recent survey by Leger for the Tire and Rubber Association of Canada (TRAC), Canadian drivers are adopting winter tires in record numbers. Outside Quebec (where winter…

Hankook Tire Canada Launches New Website

New, redesigned, mobile-friendly site online now  Hankook Tire Canada recently revealed an all new bilingual website, hankooktire.com. Simplified navigation and convenient mobile interface deliver a more…

Bridgestone Hosts 2016 Business Meeting

Hundreds of tire industry insiders attend the Bridgestone Consumer Tire Business Meeting in L.A. LOS ANGELES, CALIFORNIA—More than 500 tire industry professionals from the United States…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.