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Tire News in Canada

TireNews November 2016

The November issue of TireNews is now available online. You can flip through it here, but first, a few words from the Editor in chief of…

Michelin Invents “2 in 1 Tire”

Patented solution allows the tire to change shape and footprint from road to field.  Michelin has developed a “2 in 1 tire” solution that adjusts pressure…

Hell Celebrates 30th Anniversary

Northern tire testing facility “White Hell” celebrates 30 years since its opening. Nokian Tyres set up the Ivalo Testing Center in 1986. Located in Ivalo, Lapland,…

Yokohama Backs Ice Driving Canada

Yokohama Tire Canada is the official tire in the newly-established Ice Driving Canada program at Sainte-Agathe-des-Monts, Quebec.  Under the tutelage of professional racing driver and long-time…

On/Off Road: Rough ‘N’ Tough

HT, AT, MT… What does your customer really need? Even though they may be capable of tackling the roughest stuff, most trucks and SUVs never experience…

Hunter Releases New Software

Hunter Engineering is now shipping WinAlign 15.0 software. WinAlign 15.0 boasts many enhancements, including support for Safety System Alignment and Quick ID. In addition to a…

Pirelli Unveils 2017 Calendar

The 44th edition of “The Cal” was created by one of the world’s top photographers, Peter Lindbergh.  The 2017 Pirelli Calendar was presented in Paris yesterday. …

TIA Announces Earthmover and Farm Tire Training

Advanced hands-on earthmover and farm tire service training class schedule announced for 2017. The Tire Industry Association (TIA) has announced that they will be offering Advanced…

New Brunswick Celebrates 20 Years of Tire Recycling

Tire Stewardship Program reduces waste and generates long-term environmental and economic benefits in the province. New Brunswick’s tire recycling program is celebrating 20 years of operation.…

Safety: No Simple Switch

If you’re not careful about when you recommend P-Met over LT-Met tires, you may be opening yourself up to liability issues. Tires are just round and…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.