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Tire News in Canada

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RoadX Tires: More Bang for the Buck

This new tire brand is shaking up the value-tier segment of the tire market by offering quality tires at value-tier prices.  Today’s budget-minded consumers are looking…

Atlas Tire University Tackles Winter Tires

Tire retailers prepare for the winter tire season. Atlas Tire’s latest instalment of Atlas Tire University was sold out, with a capacity crowd turning out to…

Pirelli Connesso: Calling All Tires

New technology allows drivers to monitor the status of their tires with their smartphones. Although it seems like something you’d expect to see in a science…

Goodyear to Acquire Ventech Systems

Ventech Systems strengthens Goodyear’s mobile tire/fleet management solutions capabilities. The Goodyear Tire & Rubber Company has agreed to acquire Ventech Systems, an automated tire inspection technology. Ventech…

Bridgestone Names New President

Scott Damon to succeed Kurt Danielson as President of Commercial Business for U.S. & Canada. Scott Damon has been named president, commercial group, U.S. and Canada…

Pneus Unimax Names New VP

Maxime Harvey was appointed VP Purchasing and Logistics. Pneus Unimax has announced that effective Sept 25th, 2017, Maxime Harvey is the company’s new Vice-President of Purchasing…

Firestone Introduces New Winter Tires

Winterforce 2 and Winterforce 2UV promise to deliver long-lasting winter performance.  Bridgestone has announced the release of its next-generation Firestone Winterforce 2 tire for cars and…

Commercial Tire Market: Hiring for the Big Rigs

Commercial sector technicians are a breed apart. Working on the big rigs—earthmovers, farm and off-the-road tires that can weigh thousands of pounds—is the Wild West of…

Huayi Tire Introduces IM105

New intermodal radial tire available in Canada. Huayi Tire Canada has introduced the new IM105 intermodal radial tire from Double Coin, engineered for intermodal container chassis…

Hunter Hosts Customer Appreciation Day

Annual golf tournament gives Hunter an opportunity to say, “Thank you!” Hunter Engineering’s annual Customer Appreciation Golf Tournament, took place at the beginning of September at…

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Tire News Canada – Keeping You Informed

As the only national B2B tire publication, we bring the tire industry and all its facets to the tire manufacturing industry, tire distributors and tire retailers across Canada. We’re not simply a tire review magazine. Rather, our tire magazine covers the entire tire industry in Canada, and beyond. We pride ourselves on bringing the latest tire news and insights to the entire automotive industry in Canada. Whether covering the tire manufacturing industry, analyzing the global tire market, or looking at where tires are manufactured, we translate the global industry into practical advice for the local tire market. Our team of journalists and columnists tackles the entire spectrum of timely topics from tire production and tire technology to the use of natural and synthetic rubber, and other raw materials, like carbon black that are essential for tire production. We also realize that our readers sell and service a broad range of customers. As a tire news magazine we cover the many niches within the broader market, including passenger car tires, green tire technologies, performance tires, winter tires, commercial, OTR and specialty tires. And while we’re not strictly a wheels and tires magazine, we are the largest tire magazine in the nation, dedicated to the tire industry in Canada.

Tire Industry, and Beyond

Our readers sell and service tires in many niche markets, and to a variety of different customers. These tire professionals know that their growth rate depends on their ability to cater to the needs of a varied and growing customer base. That’s why we are proud to bring the rest of the automotive industry to their attention. For instance, on the automotive retail side of the business, we focus on dealerships and their needs as they service the tire market from their unique place in the industry. Dealerships cater to the needs of a range of different customers, from passenger car drivers to light-truck and commercial vehicles owners. Just as dealerships service trucks and vans, we know that independent tire retailers also cater to the needs of fleet customers. That’s why we bring you insights from a fleet perspective, allowing you to better understand the needs of fleet buyers, and the kind of products and services they look for when sourcing tires for their vehicles. Since many tire industry professionals also offer mechanical services, we provide an overview of this side of the automotive market. Thus we are truly more than just a wheels and tires magazine. We offer valuable insights and news coverage of the aftermarket with the local garage, and the local tire dealer, as the intended reader. Finally, because the collision repair side of the automotive industry also requires tires for the vehicles they put back on the road, we bring you the latest on collision management in Canada. We thus put the tire industry in Canada into sharp focus for a broad range of readers and decision makers, working in all parts of the automotive industry.