15th anniversary celebration places performance tires in the spotlight.

Hankook Tire celebrated the company’s 15th anniversary at the Essen Motor Show, which took place between November 29th and December 8th.

Since the Show is popular with tuning and motorsport fans, Hankook focused on the brand’s ultra-high-performance tires, including the new flagship Ventus S1 evo 3.

“The Essen Motor Show is the most important event for all matters relating to tuning. In addition to the latest trends in this field, such as lightweight construction, energy efficiency and aerodynamics, safety and ecology coupled with sportiness are particularly important for Hankook as a tire maker,” said Roland Hehner, Director of Sales & Tuning at Hankook Reifen Deutschland. “That’s why we have been involved from the very beginning in the ‘TUNE IT! SAFE!’ campaign.”