Latest Good Design award joins Kumho’s long list of accolades from iF, Red Dot, and IDEA.

Already recognized by iF, Red Dot and IDEA, Kumho has recently been honoured by a second award from Good Design. The latest accolade is for Kumho’s Majesty 9 Solus TA91 and ECSTA PA51 tires.

The Majesty 9 is an upgraded version of the Majesty Solus. The sidewalls are decorated with a hologram that changes form depending on the angle of the light, while the tread carries an eye-pleasing repeating design of geometric patterns and curves.

The ECSTA PA51 is an all-season tire with an asymmetrical tread pattern that disperses water in four different directions for greater efficiency, and differing groove depths that translate into reduced noise and improved grip. The tire’s sidewall features a graphic of a motor racing flag.