New initiative aims to recycle more than 2 million tires by the end of 2020.

Bridgestone, in partnership with Delta-Energy Group, has announced the industry’s first at-scale use of recovered carbon black (rCB) in the tire market.

The move to at-scale commercialization of D-E Black (Delta-Energy Group’s proprietary rCB product recovered from EOL tires), marks a significant milestone in achieving Bridgestone Group’s long-term environmental vision. The process by Delta-Energy Group to extract materials produces 81% less CO2 per ton as compared to vCB.

The investment also allows Bridgestone to drive toward a circular economy that eliminates waste. As demand for virgin carbon black (vCB) outpaces supply, the strategic investment by Bridgestone provides an alternative.

“Bridgestone Group is deeply committed to advancing an environmentally sustainable society by supporting a truly circular economy,” said Nizar Trigui, chief technology officer, Bridgestone Americas. “Through this partnership with Delta-Energy Group, we hope to shape the future of our industry and ensure efficient mobility solutions for generations to come.”