Yokohama Tire reaped all three new tire awards at the latest Las Vegas SEMA show.
The extreme all-terrain GEOLANDAR X-AT received the Best New Tire Award, while the ultra-high performance ADVAN Apex and all-season GEOLANDAR X-CV for SUVs and crossovers also reaped awards.
The SEMA New Product Awards are attributed in recognition of the development of exceptional new automotive aftermarket products launched during the annual SEMA show. Award winners are announced during the SEMA New Products Awards Breakfast.
“The attribution of the SEMA New Product Award represents a major achievement, but the fact that we swept the category validates what we’ve accomplished in terms of new product development,” declared Yokohama Canada Brand Development Manager, Diana Colosimo. “We are honoured that the SEMA judges recognized our new product development efforts and are grateful for the validation that these awards represent.”