Eight-in-ten winter tire owners say winter tires have saved them from a hazardous situation.

According to TRAC’s (Tire and Rubber Association of Canada ) 2019 Canadian Consumer Winter Tire Study, 80% of winter tire owners believe driving a vehicle equipped with winter tires has saved them from loss of control or a collision.

TRAC’s study found that 75% of Canadian motorists now use winter tires. Outside Quebec, where winter tires are mandated by law, winter tire usage currently stands at 69%, compared with 51% in 2014.

“The millions of Canadian drivers who have adopted winter tires should be credited with preventing countless collisions and saving lives,” says Glenn Maidment, President of TRAC. “But more education is needed to convince the remaining 30% of drivers outside of Quebec to seriously consider changing over to winter tires for cold-weather driving. The superior grip and shorter stopping distances provided by winter tires are simply too important to the road safety of all traffic participants to ignore. The fact that 80% of winter tire users believe their tires have saved them from loss of control or a collision speaks for itself.”

The most common reasons why drivers resist winter tires are the belief that all-season tires are good enough (51%), reduced driving in winter (18%) and cost (17%).

Visit http://bit.ly/TRAC-WTR-2019 to read the full 2019 Winter Tire Report.