AlloyGator Business Development Manager, Patrick Fletch, presented the company’s latest products to TireNews.

Not only is AlloyGator a wheel protection product that prevents curb rash, it also enhances the look and style of vehicle wheels.

The protective device is now available in 14 colours. According to Patrick Fletch, pink is among the most popular colour choices among vehicle owners wishing to show support for breast cancer awareness and research.

A second model of the wheel protector, the Exclusive line, launched last year, has a semi-matte finish compared to the original product. Available for 12 to 24-inch wheels, the product has been improved since its introduction to provide increased abrasion resistance.

While the product can be purchased online, it’s cheaper to purchase it from the dealerships where it is offered. The goal is to encourage installation by professionals.