Falken Tires has announced the promotion of veteran sales executive Bob Klimm to the position of Director of Sales, Commercial Division, effective immediately.

Klimm has moved up from the position of Truck and Bus Radial (TBR) Division Manager into his new Director role for the North American market. In this position, he will be responsible for leading the company’s commercial tire growth.

As part of the company, the Dallas, Texas-native has been responsible for steering Falken’s aggressive entry into the truck and bus radial (TBR) business. Besides being able to reach new customers and increase its market share, the company’s sales efforts have significantly expanded under the leadership of Klimm and due to Falken’s commitment to the commercial segment.

“Bob has played an incredibly important role in Falken’s TBR Channel and Product strategy, and his dedication to our product and serving our many customers make this appointment an easy one,” says Darren Thomas, Falken’s Senior Vice President, Sales and Marketing. “We’re all very pleased to have Bob on board and know that he and his colleagues will continue to expand this very important part of Falken’s overall business.”