Yokohama Tames Winter

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Yokohama Tire Canada invited retailers, distributors, and a few lucky  customers, to its Winter Ride & Drive, which took place from February 26th to 28th at the Circuit Mecaglisse winter driving facility located in the Laurentian Mountains town of Notre-Dame-de-la-Merci, Quebec.

A select group comprising of Yokohama retailers and distributors, along with a few lucky consumers from across Canada, participated in a winter ride & drive to experience the performance of Yokohama’s latest tire offerings in an icy and snowy setting.

The thirty-odd participants were divided into three groups over the course of the three-day event so they could fully benefit from the winter driving tips and techniques delivered by professional racers. The driving portion of the event consisted of four test circuits designed to highlight the attributes and adherence of Yokohama’s winter tires on icy and snowy test circuit surfaces while cornering, slaloming, climbing and braking. Guests were housed and dined at the beautiful Estérel Resort.

“We obviously wanted to invite retailers and distributors, but for the first time we thought that we could maybe include consumers who’ve purchased Yokohama tires as well. We wanted them to benefit from this amazing experience and have fun,” explains Yokohama Canada President, Éric Dedoyard.

The eclectic fleet of test vehicles included Toyota Corollas, Jeep Cherokees, Chrysler 300’s, a BMW X1 and a Mercedes-Benz C 300. A number of vehicles were mounted with BluEarth Winter V905 tires, which proved extremely capable in deep snow, while others were equipped with all-season AVID Ascend GT tires engineered for SUVs and sedans.

Several new products, slated for fall launch, were also tested during the event. Look out for future product info and details.

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