Kumho Tire has announced the appointment of Jeon Dae-jin as the company’s new CEO.

Jeon Dae-jin, Vice President and acting CEO of Kumho Tire was promoted to the position of President at a regular board meeting. He was simultaneously appointed as at the new CEO of the company.

Dae-jin has been a part of Kumho Tire since 1984. He has held several positions in research and manufacturing throughout the years. He eventually became the director of the Korea Production Division and director of the China Production Technology Division. Dae-jin was promoted to the position of Director of the Overall Production Technology Division in 2017.

“Turning the company around requires greater operating income, which in turn necessitates higher sales more than anything else. I will ensure that our company directs all of its resources to increasing sales volume. To this end, I will create a company-wide scheme to promote collaboration and support our sales force, and I will come up with a concrete plan to expand our sales,” said Dae-jin, in his inauguration speech.