Hankook Tire Recognized at ‘iF Design Award 2019’

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Hankook Tire has been recognized for three of its tires in the categories of Professional Concept and Product at ‘iF Design Award 2019’.

The three winning tires are concept tires Hexonic and HLS-23, and passenger car tire Kinergy 4S 2.

Hankook created the Hexonic and HLS-23 tires through its research and development project ‘Design Innovation’, which proposes new visions and resolutions for future driving through tire. The company collaborated with research students from the Royal College of Art (RCA) to develop them.

Designed for fully-autonomous share cars, the Hexonic tire provides optimized driving solutions with smart sensors. The HLS-23 is engineered to provide sustainable future logistics transport system through road-coordinate recognition and self-charging.

The winner of the Product category, Kinergy 4S 2, is an all-season tire that is equipped with improved drainage performance by applying a symmetrical V-shaped pattern. Its detail elements, inspired by a ski plate and a waterwheel, induce drainage as well as improve the stability of adjustment. Additionally, Hankook has applied two different summer and winter sipes to satisfy both brake performance on snowy roads and handling performance on dry roads.

Hankook Tire won the iF Design Award for the first time in 2009 with its Optimo 4S. Its Kinergy 4S tire has won the award in 2014.

“It’s an honor to be awarded the iF Design Award. We set out to create the most practical yet attractive tire design and are proud to be recognized by one of the world’s most prestigious design awards,” says Hyun Bum Cho, Hankook Tire President & CEO. “Hankook Tire will continue its commitment to building the most innovative high-performance products.”

The iF Design Award, an international design award, is presented by a German marketing consulting firm named the International Forum Design. The iF Design Award entries are classified into seven disciplines of product, packaging, interior architecture, and communication every year. These are then further divided into 72 sub-categories. The organization assesses the entries on the basis of ten evaluation criteria, such as innovation and elaboration, functionality, aesthetics, responsibility, and positioning, among others. In 2019, around 6400 entries from 50 countries were presented.

Categories : Tires


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