Lexus, John Elliott Design Custom Tire

Autosphere » Tires » Lexus, John Elliott Design Custom Tire

Lexus has partnered with streetwear designer, John Elliott to create the “Sole of the UX” custom tires.

The company partnered with Elliott to celebrate the launch of its first-ever 2019 UX, a luxury compact crossover made for the city.

The custom tire is inspired by the John Elliott x Nike AF1 shoe. It reimagines the classic silhouette of the sneaker, embodying the spirit of clean, purposeful, and modern design. Like the crossover itself, the tire is inspired by and created for the city.

The custom tire was first unveiled with an all-white UX at the designer’s New York Fashion Week after-party on February 9, 2019. Styled according to Elliot’s sneaker design, it features white on white layers, double-stitched leather and a stepped metal air valve that mimics the shoe’s stacked metal lace tip.

“The first-ever Lexus UX was engineered and designed for the city,” said Lisa Materazzo, Lexus Vice President of Marketing. “We wanted to push that concept even further by creating the ultimate homage to urban style: tires inspired by classic, street-style sneakers.”

“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus. We’re thankful they’ve allowed us to use this moment to celebrate the arts and to bring extra energy to our take on a classic,” said John Elliott. “It’s fun to partner with brands that typically live outside the fashion community because it allows us to evolve and continue to push our own boundaries.”

The “Sole of the UX” tire was displayed along with four unique renditions of the John Elliott x Nike AF1. They were created by the artists—Actual Source, Hassan Rahim, Matt McCormick, and Yung Jake. The tire will be presented on several other occasions in the U.S. throughout the year.

Categories : Tires


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