Led by Chairman & CEO Kim Jong-ho, Kumho Tire renewed its partnership with Tottenham Hotspur, a prestigious soccer club in the English Premier League, as its Official Tire Partner for three more years (2020/2021 season}.
As Korean soccer player Son Heung-min extended his contract with the Club last July to 2023, the deal is expected to help strengthen Kumho’s presence significantly going forward.
Kumho Tire started being an official global partner of Tottenham Hotspur in 2016 when it signed an agreement with the club for the first time. The deal took on all the more significance because Son joined the team in the previous season. Because of the extended agreement, Kumho’s brand is exposed through different channels i.e. LED Signboards and A Boards and has the right to use the club’s logo and key players images including Son. In addition, it plans to invite Tottenham players to events and soccer lessons for customers.
Daniel Levy, Chairman of Tottenham Hotspur, said: “Extending our partnership with Kumho Tire reinforces the success of the relationship we have had over the past two years. It is exciting to continue this collaboration that will see us support the growth of the Kumho business and brand through our growing digital channels both here in the UK and in key international markets.”
Ju Kyungtai, President of Kumho Tire Europe GmbH, added: “We are thrilled to be extending our association with such a prestigious club as Tottenham Hotspur – this partnership has already been extremely successful and we very much look forward to continuing to work on engaging with our customers and the Club’s fans around the world, which will enable us to enhance our brand recognition and our position as a global tire maker.”