At the 2018 SEMA Show, the Specialty Equipment Market Association (SEMA) announced its Best New Products award winners.

In its Tire-Related Product category, Cooper Tire & Rubber Co. won first place for its Discoverer AT3 4S. The runners-up were Continental Tire the Americas with its Continental VikingContact 7 as was Mickey Thompson Tires & Wheels with its Baja Pro X.

Then in the Wheel and Related Product category, Wheel Pros was number one with its Asanti Wheels AB-816. Runner-ups included: The Wheel Group/Wheel-1 with its TR75 (Style No. 3275) 20×9 Brushed/Dark Tint and APR, B&M Racing, Dinan, Flowmaster & Hurst Performance for its APR S01 Forged Wheels (20×9 – Silver/Machined).

The awards are given to the most innovative and cutting-edge automotive aftermarket products that will be available for purchase in 2019.