Dan Baker has stepped into the newly developed role of Global Sales Director and Robert Tinson has moved into Dan’s previous role of Director of Sales, North America for Schrader Performance Sensors.

“This new sales leadership position demonstrates Schrader’s intention to remain the global leader in TPMS.” Says Kelly Boor, General Manager for Sensata Technologies’ Aftermarket Business. “This role will help us leverage the strengths in each region and drive best practices and alignment across both.”

Schrader says the new role of Global Sales Director was developed to unite both the North American and European Sales forces to increase productivity and streamline processes.

With over 29 years of automotive aftermarket experience, Dan has spent 25 with the Schrader brand. He played a key role in launching Schrader’s TPMS program into the North American Aftermarket in 2004, has held positions of increasing responsibility in procurement, product management, and sales. Prior to this promotion, Dan was the Director of Sales, North America for 1 year and Director of US for 3 years.

Robert Tinson takes over Dan’s previous position of Director of Sales, North America, and reports directly to Dan. Rob is now responsible for Schrader’s TPMS Aftermarket Sales in the US and Canada.

“Rob has played a key role in North American TPMS sales for many years,” says Boor. “I have no doubt he is the right person for his new role and will have a very positive impact on our North American market.”