Hankook Tire Positions Itself at 2018 IAA

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Presenting itself as a global, top-tier truck tire manufacturer, Hankook Tire has started preparations for this year’s 67th IAA Commercial Vehicles show, taking place in Hanover, Germany between September 20th and 27th.

 Hankook will be premiering a new tire line-up for mild on- and off-road use. These tires are engineered for ultimate steering, driving, trailer axle. In an outdoor exhibition area, the company will be highlighting further brand activities.

“For more than a decade, the commercial vehicles segment has become of strong significance for Hankook Tire’s overall business, especially on the European continent,” said Hyun Bum Cho, President & CEO of Hankook Tire. “We are growing in our OE partnerships, our fleet cooperation, and product line-ups. We look forward to a promising show together with our customers from around the world.”

Hankook’s Original Equipment partnerships with MAN, Mercedes-Benz Trucks, Scania and Schmitz-Cargobull has propelled its global presence as a top-tier truck tire manufacturer.

This will be Hankook’s fifth year at the largest, internationally known truck fair. Hankook plans to announce the further growth of its Original Equipment partnerships at the show. In addition, Hankook will be presenting the extension of its bus portfolio during the 2018 IAA.

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