Hankook Tire Italy and Società Sportiva Calcio Napoli (S.C.C Napoli), announced an initial two-year sponsorship deal.

As one of the leading football clubs in Italy, the sponsorship provides Hankook Tire access to a broad fanbase, extending brand awareness across Italy.

“Football has a long tradition in Italy and is a fixed part of Hankook Tire’s sports marketing strategy,” said Carlo Citarella, Managing Director of Hankook Tire Italia. “The signing of the sponsorship agreement with S.S.C. Napoli is a matter that is very close to my heart and which bears a high strategic importance for Hankook Tire, especially for the south of Italy”.

“I’m really proud of this partnership agreement signed with Hankook Tire Italia, said Alessandro Formisano, Head of Operations, Sales & Marketing, S.S.C Napoli. “The established and innovative tire manufacturer’s brand and marketing philosophy perfectly fits our club.”

Hankook’s marketing strategy optimizes customer loyalty and brand visibility. The partnership comes into effect from the start of the 2018-19 season, extending to the 2020-21 finals.