Pirelli joins the United Nations Road Safety Trust Fund and pledges a donation of $600,000.

“For Pirelli road safety is fundamental. We have long-standing collaborations with FIA (International Automobile Federation) and other international institutions in support of concrete projects regarding these themes in many countries. We invest significantly in the technological innovation of our products, an example of which are the intelligent tires we recently presented which allow the monitoring of tire condition and guarantee optimal performance and safety” said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.

Filippo Bettini, Pirelli’s Chief Sustainability, and Risk Governance Officer has been nominated to have a seat on the fund’s Advisory Board.

The United Nations Road Safety Trust Fund was formed to accelerate progress in improving road safety by tapping new resources to stimulate effective action.

According to UN data, some 1.25 million people are killed every year in road accidents and up to 50 million more are injured, which adds up to a cost of around $1.85 trillion for the global economy.

It is estimated that every $1,500 contributed to the Road Safety Trust Fund could save one life, prevent ten serious injuries and leverage $51,000 in road safety investment.