Rallio is designed to help dealers publish and personalize Yokohama-related social media content.

“The Rallio app is a simple dashboard that allows distributors and dealers to receive approved content from Yokohama (along with other content pieces from the automotive social portal inside Rallio) and syndicate it automatically to their brands/locations or manually approve them before they are posted, explains Alan Holtschneider, Yokohama’s Director of Marketing.

“This eliminates the need for dealers to spend hours creating their own social media content. All they have to do is log into their dashboard, select the content they’d like to go out on their pages and either immediately post it, or schedule the content for a future date,” adds Holtschneider.

The Rallio dashboard also offers a reputation management system that gives dealers the ability to monitor and respond to all of their online reviews.