Taylor Vernier has joined Bridgestone as Director of Marketing and Merchandising for the GCR Tires & Service business.

Vernier will lead all marketing activities for the commercial tire and service network, overseeing advertising, promotion and digital activities.

The role previously was held by Jon Kimpel, who accepted a research and development position working with the Bridgestone Americas Technical Center earlier this year.

“Taylor has a proven track record of implementing effective marketing strategies across multiple sales channels,” said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. “His customer-centric approach will ensure GCR continues to fulfill its brand promise of delivering genuine, complete, reliable service to every customer, every time.”