Ben Johnson to lead marketing strategy in both the U.S. and Canada.

Bridgestone Americas has named Ben Johnson the company’s new Director of Marketing for the company’s commercial truck bus radial (TBR) tire business. Responsible for Bridgestone, Firestone and Dayton brands in the U.S. and Canada, Johnson is replacing Michelle Lane, who has been named Executive Director of Marketing role Firestone Building Products.

“This is an exciting time for the commercial tire industry with innovation and technology taking the mainstage,” said Eric Higgs, vice president of marketing, Commercial Group, U.S. & Canada, Bridgestone Americas Tire Operations. “Ben is a proven marketing strategist who has delivered great results for many leading brands at a global level. He will play a key role in delivering the total value proposition of our products, technologies and services to fleet customers.”