Bridgestone Releases Sustainability Report

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The Report showcases progress towards advancing the Bridgestone Group’s corporate social responsibility goals.

Bridgestone has announced the release of the Sustainability Report 2017-2018 for Bridgestone Group. As the world’s largest tire and rubber company, this report reaffirms the Group’s corporate social responsibility (CSR) commitment, “Our Way to Serve,” which provides a framework for how Bridgestone does business, develops products and interacts with customers and the communities it serves.

“The Bridgestone Group continues to work towards a sustainable society,” said Masaaki Tsuya, Member of the Board, CEO and Representative Executive Officer, Bridgestone Corporation. “We will continue to work toward that goal by identifying and implementing new business models, such as becoming a solutions provider. This will create common value for our customers and society.”

The Bridgestone Group’s Sustainability Report 2017-2018 shares the commitment of the Group and its employees to “Our Way to Serve” and to leveraging innovation and technology to improve the way people move, live, work and play. The report highlights efforts from around the globe and progress made against both short- and long-term goals across the Priority Areas: Mobility, People, and Environment, in addition to progress against the Management Fundamentals, which are defined in “Our Way to Serve.” The report also shares the interview of the outside director about the features of the Group’s corporate governance.

The report also outlines how the Group is aligning its business strategy with the Sustainable Development Goals (SDGs). It further articulates progress towards 2020 targets, including a number of environmental goals. Highlights of progress in 2017 include:

  • 34% reduction in water intake per unit (compared to 2005)
  • 37% improvement in resource productivity (compared to 2005)
  • 35% reduction in CO2emissions per net sales from operations and products’ after-use (compared to 2005)
  • 19% reduction in tire-rolling resistance (compared to 2005)



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