Atlas Tire Goes “The Extra Degree”

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Tire retailers prepare for the coming spring and summer tire season.

As part of their regular Atlas Tire University series, Atlas Tire recently hosted their Summer Tire Training & Trade Show. The sold out crowd enjoyed a hot catered lunch, along with one-on-one opportunities with all the major tire manufacturers.

Customer service and sales expert, Chris Gibson, was the star attraction of this year’s event. His presentation, “The One Degree Difference: Setting your Business Apart from the Competition,” offered a fresh view of what it means to make a difference in the business world.

Peter-James Gregory, President of Atlas Tire Wholesale, has a long history of going the extra mile. He is a firm believer in the “one degree of difference” principle, and his commitment to excellence is what allows the Atlas Tire team to stand head and shoulders above the pack.

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