Two of Nexen Tire’s products have won the International Design Excellence Awards (IDEA).
The winners of the IDEA 2017 are N’FERA AU7, a commercially available tire product, and BREATHRE, a future-oriented conceptual tire.
N’FERA AU7 is an ultra-high performance (UHP) tire developed for high-ends sedans. BREATHRE is an air purifying concept tire designed to contribute to reducing the recent environmental problems such as air pollution and fine dust. With air purifying filters embedded within the tire, BREATHRE filters polluted air and fine dust to re-discharge purified air back into the atmosphere.
“Nexen Tire’s product competitiveness was proven by the prestigious IDEA design awards received by Nexen Tire’s commercialized and conceptual products,” said Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire. “Nexen Tire will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies.”