Steve Hoeft will lead operations for more than 200 store locations in North America. 

GCR Tires & Service, a business of Bridgestone Americas, has announced the appointment of Steve Hoeft as chief operating officer. Hoeft will be based in Nashville, Tennessee, and will lead the operations function of GCR across more than 200 GCR store locations in North America.

“Steve has extensive operational experience and expertise that make him well-suited for the GCR chief operating officer role, and we are excited to welcome him to the team,” said John Vasuta, president, GCR. “At GCR, we take great pride in being a trusted and proactive advisor to our customers, and Steve’s leadership will ensure we are delivering a consistent, high-quality customer service experience across all of our store locations.”