Four new core brand passenger lines introduced by TBC Brands.

TBC Brands has announced the launch of four new flagship performance touring lines in the Multi-Mile, Eldorado, Delta and Vanderbilt brands: The Multi-Mile Supreme Tour LSX/CSX, Eldorado Legend Tour NXT, Delta Esteem Ultra and Grand Spirit Touring LX/CX lines, produced by Sumitomo Rubber Industries.

Featuring 56 T,H,V and W-rated sizes in 15”-19” rim diameters for a wide range of vehicle fitments including sedans, coupes and CUVs, the lines address the majority of consumer demand in the touring tire segment.

“These exciting new flagship lines represent the next evolution in the long and proud history of our core brand programs,” said Jon Vance, Vice President of Product Marketing for TBC Brands. “For dealers, these lines provide an exclusive, high quality and extremely competitive branded product option that they can control and market as their own against the very best in this segment. For consumers, these tires offer a compelling value proposition that offers a powerful combination of performance and warranties that measure up to the very best products in this category, but at an affordable price point.”