New approach to market promises tires that are cost-effective to produce, stock and deliver.

Apollo Tyres has announced its debut in the Truck and Bus Radial (TBR) tire segment in Europe, and has also become the first and only manufacturer to launch its TBR range exclusively online, with a new go-to-market approach.

The company says it plans to sell tires via ApolloTyresDirect.com, directly from Apollo, where pricing is completely transparent, with no hidden costs or complicated deals.

Customers (whether dealers, large or small fleets, or owner-operators) can choose the service they prefer, and only pay for what they need.

“Thanks to our cutting-edge business model, we can offer performance tires at cost-effective prices,” says Chief Retail & Marketing Officer, Marco Paracciani. “Indeed, our value proposition is nicely summed up by ‘Performance Tyres. Your Price. Your Way.’”

Apollo’s revolutionary strategy promises the best deal for users: direct from the manufacturer, online, with transparent pan-European pricing, and leaving out anything the customer does not need or wish to pay for.

The new approach, says the company, ensures that the tires are cost-effective to produce, stock and deliver, so Apollo can pass its savings onto end customers.