TBC Brands has introduced the new premium line of Sumitomo Ice Edge Winter Tires. Specifically designed to offer superior performance in severe snow conditions, the Ice Edge was engineered using Sumitomo’s Edge technology, which delivers outstanding grip in cold conditions, combined with excellent road handling, stability, performance and smooth ride comfort.

“TBC Brands is excited to add the first winter tire line to the existing robust Sumitomo brand lineup,” proclaimed Jon Vance, Vice President of Product Marketing for TBC Brands. “The Ice Edge was specifically designed to meet the exacting requirements of cold weather driving. The Ice Edge incorporates the unique Sumitomo 3D technology, making it an excellent choice for drivers looking for a premium winter tire that delivers outstanding stability and driveability in a variety of winter driving environments. ”

“The Sumitomo Ice Edge tire, which is distributed exclusively by TBC Brands in North America, is an affordable and versatile product specifically engineered to offer exemplary performance on snow and ice,” mentions TBC.

The Ice Edge will be available in 57 passenger, CUV and SUV sizes for the 2017 season.