Atlas Tire University (ATU) gives tire retailers a crash course in social media.

Atlas Tire Wholesale recently hosted the summer edition of their renowned Atlas Tire University program. Besides hearing about the latest tire technologies and products, guests who attended the event also learned about the most up-to-date online marketing and social media strategies.

ATU invited social media expert, Casey Walter from Optimize Social Media in Oakdale, Minnesota, to speak about strategies tire retailers can put into practice today in order to better position their companies online to compete in today’s challenging market.

Besides a host of Facebook, YouTube, Twitter, Yelp, Google+ and Instagram strategies, Walter also spoke about online reputation management, and how to deal with disgruntled customers who complain about your tire business on social media.

Atlas Tire also invited Michal Majernik, Manager, Communications for the Tire and Rubber Association of Canada (TRAC) to talk about the latest and most pertinent tire statistics. Majernik also discussed the demise of the Ontario Tire Stewardship program, and explained how Ontario’s tire recycling infrastructure is likely to change in the near future.

In addition to a gourmet lunch, guests of Atlas Tire enjoyed giveaways and prizes throughout the day, as well as an opportunity to network with peers along with tire industry representatives and experts.

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