Bandag Celebrates Six Decades

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Bandag marks 60th anniversary with the launch of “Built for Better” global campaign.

Bandag, a business of Bridgestone Americas, is marking its 60th anniversary with the launch of a new global campaign designed to reinvigorate the retread category.

Called “Built for Better,” the campaign will unite the Bandag brand globally and position retreads as an innovative, sustainable business solution for fleet customers of any size.

“We continue to invest in the Bandag business to further strengthen our retread performance—from advanced rubber compounds that leverage the latest Bridgestone technology to advanced siping that improves wear performance,” said Joseph Saoud, President, Truck bus and Retreads, Bridgestone Americas Tire Operations. “The quality of Bandag retreads is getting even better at a time when there are more low-quality tire alternatives coming into the market. For fleets looking to maximize tire performance and drive cost savings, retreads are the smartest choice.”

Besides cost-savings, retreads deliver significant environmental benefits. Producing a Bandag retread, says the company, requires only seven gallons of oil compared to 22 gallons of oil required to manufacture a new tire.

Over the past 60 years, Bandag has kept an estimated 300 million tires out of the waste stream and saved up to four billion gallons of oil.

“Bandag is one of the best stories we have to tell at Bridgestone,” said Eric Higgs, Vice President of Commercial Marketing, Bridgestone Americas Tire Operations, “and we are going to do it in a way that changes the game for the retread industry.”

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