Toyota Prius is the first to don the ECORUN A-A tire from Falken.

Falken Tire has expanded its product range by launching a new summer tire in Europe with what the company says is optimized rolling resistance. The new addition is a first for the company’s product portfolio.

The tire boasts an A-A rating—the first A stands for the top fuel efficiency class, while the other A is for wet grip.

The Falken ECORUN A-A is exclusively made from ultra-refined natural “Pure Rubber.” The company says the compound cuts heat build-up and rolling resistance, and thus significantly extends tire life.

The product is recommended for use with hybrid vehicles, and under an exclusive partnership with Toyota for the replacement market, it will be available as of April from authorized Toyota Germany dealers, initially in size 195/65R15 91H for Prius III hybrid vehicles.

“We are well aware that sustainability and wear reduction are central concerns for all manufacturers,” says Andreas Giese, Manager Product Planning at Falken Tyre Europe. “Given this, we are all the prouder that we can now work with Toyota, the market leader for hybrid vehicles, to grow this trend together.”