New Firestone OTR radial tire line promises dependable performance at an affordable price. 

Bridgestone has announced it will showcase its new Firestone VersaBuilt tire line for the first time during the 2017 CONEXPO-CON/AGG Conference in Las Vegas, Nev., March 7-11, 2017.

The first full line of off-the-road radial tires from Firestone, VersaBuilt tires are designed to perform across a wide variety of environments, applications and equipment to keep jobsites operating efficiently. 

“With more radial tires entering the off-the-road market, we saw a need to introduce a dependable product at an affordable price that is backed by a trusted brand,” said Taylor Cole, president, off-the-road, Bridgestone Americas Tire Operations. “Our construction customers are looking for a versatile line of tires that they can rely on to get the job done, and that’s exactly what they get with Firestone VersaBuilt.”