Tire Industry Association welcomes new Director of Marketing and Communications.

The Tire Industry Association (TIA) has appointed LeAnn Harley as the new Director of Marketing and Communications. Harley will lead strategic communications initiatives in the areas of membership outreach, public relations, event and program awareness, social media engagement, along with a focus on TIA’s overall online presence.

“I am excited to join the Tire Industry Association, especially with its great reputation of making safety and education a main concern for all,” Harley said. “I look forward to working with the team while developing creative messaging to increase awareness and involvement.”