iF Award recognizes Kumho’s concept tire.

Kumho’s futuristic concept tire, the “Smasher” has been honoured with an award from iF.

The Smasher has been engineered for driving in extreme conditions, and features out-of-the-box elements like suction plates and grinder-shaped tread blocks. The former enable the vehicle to ascend steep slopes by creating a vacuum between the tire and the ground, while the latter permit safe driving over even the roughest terrain by crushing uneven areas that could otherwise damage a tire.

The Smasher was also recognized with an IDEA Award last year.