Aiming to advance environmental technologies for automotive society, Bridgestone has made commitments to new forms of motor sports.

Bridgestone has announced that the company will serve as the Naming Rights Sponsor of the 2017 Bridgestone World Solar Challenge (BWSC), which will be held in Australia from October 8-15. The race covers a 3,000 kilometer route.

The BWSC provides a perfect venue to promote research and development ventures geared toward the creation of a sustainable mobility. Through the BWSC, Bridgestone hopes to advance the development of environmentally sustainable technologies, such as its innovative ECOPIA tires with ologic.

Additionally, by supporting BWSC teams from around the world, Bridgestone seeks to inspire young engineers who will be instrumental in the future advancement of these technologies.