Bridgestone announces the retirement of President, Consumer Replacement Tire Sales, U.S. & Canada.

Effective March 1, John Baratta, current president, Consumer Replacement Tire Sales, U.S. & Canada, will be replaced by Erik Seidel. Baratta is retiring after 34 years with Bridgestone Americas.

“John has been an outstanding member of our team, and his contributions to the consumer tire group have been fundamental to the growth and success of Bridgestone Americas,” said TJ Higgins, president, integrated consumer tire division, U.S. & Canada, Bridgestone Americas Tire Operations. “We wish John the very best in retirement and are excited for Erik to take on this role. Erik shares John’s passion for our customers, and he is the right person to build upon the success of John’s leadership.”