Improved road hazard and product warranty aims to boost confidence in Hercules’ products.
Hercules Tire has announces enhancements to its Road Hazard Protection Program, workmanship and materials coverage, and 30-Day Test Drive Program. The enhancements went into effect January 1, 2017.
“Years ago, we delighted our customers and surprised the industry when we introduced our outstanding road hazard protection program,” said Jedd Emans, vice president of marketing for Hercules Tire. “Now we’re taking it one step further, giving our Hercules dealers an exclusive opportunity to offer what is arguably the industry’s most comprehensive coverage on passenger and light truck tires.”
The Road Hazard Protection Program Hercules now offers limited road hazard protection on all new Hercules branded passenger and light truck tires – including mud tires and commercial traction tires. The brand’s Road Hazard Protection Program promises free replacement for two years or the first 50% of tread life if a tire fails due to a road hazard during on-road use.
Hercules is also offering no-charge replacement during the first 50% of tread life for tires that become unserviceable due to defects in workmanship and materials.
Now, all premium positioned tires – including all light truck offerings – are part of Hercules’ 30-Day Trust Our Ride Test Drive Program. The program gives consumers the option of exchanging their tires within 30 days of purchase.