Sentury Tire North America introduces new Groundspeed brand.

The Groundspeed tire brand, which is making its North American debut at SEMA, includes six new tire models designed to meet the diverse driving needs of most domestic and import passenger vehicle and light truck brands.

“We’re looking forward to giving SEMA attendees a preview of our new North American headquarters as well as our brand-new Groundspeed tire range,” said Rami Helminen, CEO of Sentury Tire North America. “Our vision for Sentury Tire’s role in the North American market is to combine the best local workforce talent with state-of-the-art manufacturing and global technology for superior quality tires that both dealers and their customers can trust mile after mile.”

Sentury Tire is now focusing on building out a strong North American dealer and distributor network.