Quebec organization encourages tire shoppers to join the fight.

PROCURE, a Quebec-based charity focused on fighting prostate cancer, is launching the first edition of “Pneuvembre,” a campaign that encourages Quebecers to make a $4 donation during their tire change this year.

“I would like to thank the more than 600 Quebec automotive industry retailers for their involvement as our partners in this new Pneuvembre campaign,” said Laurent Proulx, Executive Director of PROCURE. “Every Quebecer who donates to PROCURE this fall will be eligible to win a free tire change from the participating dealer of their choice next spring.”