Tire dealers enjoy the Atlas Tire winter tire training and trade show.

The winter tire-themed, and much anticipated, Atlas Tire University took place in Toronto on September 20^th.

Atlas Tire University promises the best products, the best practices, market information, sales training and industry insight… and they certainly exceeded expectations with their September event.

Tire dealers were offered the opportunity to learn about the latest products and incentives, directly from manufactures. They also had the opportunity to network with colleagues and to learn from experts in the industry.

The keynote presentation, by Paola Pedraza, Strategic Partner Manager Auto Canada, Google, offered an insightful and practical look at how tire dealers can improve their online presence, boost their ranking with Google, and optimize their websites for the rapidly growing number of mobile users.

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