New product from Nokian promises extreme durability for professional driving and off-road enthusiasts.

Available in select markets in early 2017, the Nokian Rockproof will be a tough tire that promises to handle even unexpected impacts during demanding off-road use.

The new cut-resistant Nokian Rockproof tread compound and aggressive tread pattern provide the tire with excellent resistance even in rough off-road conditions. The tire was designed for light trucks, SUVs and off-road use. It was developed in cooperation with Nokian Heavy Tires and tested by professionals at mines and quarries in Europe and North America.

The tire combines the special durability of heavy machine tires with the comfort of passenger car tires.

Canadian Dyer Logging operator Tom Brain from Vancouver Island, British Columbia has been testing the new tire. He works in very challenging conditions in forestry logging sites and drives on roads that mostly consists of rock.

“We’ve put on roughly 50,000 kilometers on these tires and more than half of that on gravel,” Brain said. “We drive quite a bit off-road and in the past, we have literally driven into a logging site with a set of tires that are only 2 weeks old, and come out of there with a flat. In the 50,000 kilometers we’ve put on these tires, there might have been one flat, which is truly exceptional. I can assure you, that Nokian Rockproof is a one tough tire.”