OK Tire has announced a four-year partnership with Hockey Canada.
According to the company, this partnership is aligned with OK Tire’s commitment to supporting and engaging with the community throughout the country. OK Tire will serve as the official tire retailer and auto service provider for Hockey Canada and Team Canada as per this agreement.
OK Tire states in a release that this new partnership is the largest sports partnership it has ever entered into. The company hopes to lend its support across cities and enable its stores and staff to engage with the hockey community throughout Canada.
Hockey Canada is an organization that oversees amateur hockey throughout Canada, right from beginner levels to the Olympics. It aids in sending out national teams to compete worldwide. The organization also supports more than 750,000 players, coaches and officials in the country.
Additionally, Hockey Canada undertakes several initiatives to make the sport both accessible and affordable for everyone. Under this partnership agreement, OK Tire, with its partner Bridgestone, plans to collaborate with the organization on grassroots programs such as community grant initiatives, and recycling and environmental initiatives.
“With over 300 OK Tire locations across the country that are all independently owned and operated, the heart of OK Tire is our owners and employees, living in the communities they serve,” says Jim Caldwell, President and CEO of OK Tire. “Partnering with Hockey Canada makes perfect sense as the organization shares the same values of community, family and being proudly Canadian as OK Tire. We are looking forward to working together with Hockey Canada to support local communities across the country and celebrate the unifying power of sports.”
“Hockey Canada is proud to welcome OK Tire to our family of corporate partners. We look forward to collaborating on initiatives that will encourage participation in grassroots hockey programs across the country,” says Mike Ross, Chief Business Development Office for Hockey Canada. “Through this partnership, OK Tire will have the opportunity to engage with Canadian hockey fans. We know this partnership will be beneficial to both parties as we continue to encourage participation in the game.”