BFGoodrich Tires has announced the launch of its tradesmen support program in Canada for the benefit of people who work in construction, agriculture, landscaping and other trades that depend on pickup trucks to do the work.
According to the company, this program is aimed at decreasing downtime and costs due to tire and vehicle issue, thus easing the work for the tradespeople.
Through this program, BFGoodrich intends to enter into partnerships this year with associations that represent around 50,000 tradespeople and entrepreneurs.
The company will offer the following to the members of these partner associations through the program:
- Association members are eligible for a $100 rebate on a set of four BFGoodrich All-Terrain T/A KO2. Additionally, non-association tradespeople will receive a $70 discount on the same set of tires;
- Program participants will get roadside assistance for two years, as well as towing services for up to 250 km;
- BFGoodrich is also providing a 30-day satisfaction guarantee on the tire.
The company is currently investing its efforts in offering the Tradesmen Support Program to associations throughout the country. Although members of the partners will receive the highest tire discount, all tradespeople can participate to receive a significant discount on a set of BFGoodrich All-Terrain T/A KO2 tires. Non-member participants will also be able to enjoy the other benefits of the program.
“For the men and women in trades, downtime because of equipment equals lost money. Our All-Terrain KO2 tire is an essential piece of equipment that can withstand the toughest job sites,” says Sabrina Garofalo, BFGoodrich Canada Marketing Manager for the off-road tires segment. “BFGoodrich is putting its support behind this critically important community with our Tradesmen Support Program.”
Tradespeople, both members and non-members of associations can look up further information on BFGoodrich website.