Bridgestone Introduces Four New Tire Lines

Bridgestone invited automotive journalists to Dallas, Texas, on May 16th for the official launch of its four new tire lines.

With this new tire Turanza QuietTrack, Bridgestone replaces the previous version of the Serenity. It’s engineered for passenger cars and minivans, with a much-improved version, including a new tread design. Available in 37 fitments for 15 to 20-inch wheels, it covers 86% of the vehicles in this category. The new tire line is covered by a 130,000 limited tread wear warranty.

The new Bridgestone product, which incorporates the latest technology, offers superior control in wet conditions and long-lasting performance. This latest generation also offers a 20% increase in wet traction. The four main advanced technological enhancements help reduce ride noise and vibrations, increase the new tire’s water evacuation capability, while maintaining these performance characteristics throughout its 130,000 km lifespan.

The WeatherGrip all-weather tire is one of two new members of the Firestone family of tires.  Although the new winter-certified tire carries the 3 Peak Mountain Snowflake, it isn’t a substitute for the Blizzak line in climates as rugged as our own. Nonetheless, it is well suited for urban winter use or for snowbirds wintering down south who may encounter snow during their seasonal migrations.

The new touring tire is offered in 33 variations for 15 to 19-inch wheels, with additional sizes to be gradually introduced over time. It carries a new 90-Day Buy and Try Guarantee.

The design of the new all-weather tire includes advanced Hydro-Grip technology featuring deep grooving and open shoulder slots to facilitate water evacuation and reduce hydroplaning.


In replacement of the Destination A/T series, Firestone used the event to launch two new product lines for the benefit of consumers with heavier vehicles looking to travel off the beaten path: the Destination A/T2, developed specifically for SUVs, and the Destination X/T, a commercial tire for full-size pickups.

The advanced technology used for the tread compound of the new Destination A/T2 efficiently ejects stones and mud. The aggressive tread pattern optimizes traction on gravel and dirt road surfaces. The winter certified tire is offered in 29 fitments for 15 to 22-inch wheels. As one Bridgestone official pointed out, this tire is ideal for drivers looking for off-road performance with the versatility to make enjoyable grocery runs using the same vehicle.

The winter certified Destination X/T, the last new tire introduction of the event, is available in 25 sizes for full-size and commercial truck applications equipped with 16 to 20-inch wheels, including more robust LT applications. Additional sizes of the new winter-certified tire line will be introduced over time. “This new tire is perfectly suited for our market,” explained Quebec-based Bridgestone Replacement Tire Senior Account Director, Pierre Robidoux. “This is the ideal tire for commercial applications, as the vehicle can be used year-round with these same tires. This new product is a great addition to our catalogue.”

Some of the new technology used in the Destination A/T2 to increase strength and durability is also present in the X/T.

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