Mann + Hummel markets different filter types, such as Purolator’s ones, of which commercialization was the topic of our meeting with Marketing Senior Manager Tina Davis.

This meeting took place at the supplier’s booth during the AAPEX trade exhibition in Las Vegas. This specialist wanted to present Purolator’s economic cabin filters. Mainly marketed in the USA for now, Boss filters are highly effective to capture particles while being treated against mold formation. What sets them apart is the addition of the Febreze air freshener in their composition. Besides, marketing launch efforts will be deployed directly in shops to raise consumers’ awareness to the importance of changing this filter on a regular basis.