Centric Parts, a division of APC Automotive Technologies, announced the launch of ‘Ultimate Summer Getaway’ to promote its latest brake products— GCX Brake Rotors and PQ PRO Brake Pads.
The promotion officially began on August 1 and will continue until September 30. The company has designed this promotion to specifically encourage professional technicians to recommend and promote the new rotors and brake pads as a suitable braking solution to their service customers.
All professional automotive technicians are eligible to participate in this promotion. To do so, they are required to sign up and register on the ‘Ultimate Summer Getaway’ promotional website. They can also get any additional information Shy Howard, Centric Parts Sales Support Specialist at 310-961-5543.
On signing up for the promotion, technicians will receive a free 100 percent Poly T-Shirt, as well as the chance to win Grand Prizes with GCX Rotor or PQ PRO Brake Pad set that they install. After each installation, all the technician needs to do is take a selfie with it and send it to Centric Parts as an entry. According to the company, there is no limit to the total number of entries for the contest.
A lucky winner will receive a Grand Prize worth $5000 which includes a choice between Great Outdoors Experience, Gourmet BBQ Experience, or Adventure Experience. Yeti Coolers worth $300 each will be given to 10 winners of the 2nd Grand Prizes. Hundred lucky 3rd Grand Prize winners will be given Visa Gift Cards worth $50. The T-Shirt and Grand Prizes can be won by professional technicians only.
The promotion was announced by Ken Selinger, Vice President of Product Management. “The primary objective of the promotion is to expand the awareness of our innovative, best-in-category products and create engagement with our professional technician customers. GCX Brake Rotors are vehicle-specific and engineered to match OE performance and provide superior protection from rusting and corrosion, while our PQ PRO Brake Pads deliver full stopping power smoothly and quietly without the need for pad bed-in. We feel that this exceptional combination gives today’s professional technicians the ideal brake service advantage,” he said.
Commenting on the promotion, Jayme Farina, Vice President of Sales, said, “We want to bring in new customers and build more sales with our advanced new GCX Rotors and PQ PRO Brake Pads, so we’ve created an exciting and fun promotion for professional technicians that features a free T-shirt and chances to win exciting prizes every time they install GCX Rotors or PQ PRO Brake Pads on customers vehicles.”